martes, 10 de enero de 2012

Product Definition

Product:
Droneme is an open place to express your self and say what you can not say somewhere else.
a.- Create or find virtual walls
b.- Post with out registering
c.- Share with the world anonymously online and offline

Why:
We have been learning, thanks to Facebook, a new way to communicate. Now millions of us not only have e-mail or IM to communicate online, we have also "The Wall" or open public or semi-public boards in where we can post about a topic or about a person. It is interesting how we learn to post comments that more than our target will read.

A trend that we have seen in walls is that due the relationship to our profiles, the conversation is limited. In some cases too nice, in some other just a few participate, so having an open wall in where you can post without registering and without your profile will give everybody the chance to express them selves which as consequence will drive better content.

We are not embracing anonymity to do wrong, we are embracing anonymity to grow, to have better content.

Better content = better experience = better collaboration

The Audience:
Active social media publishers from 18 to 35

Elements:
The message as the core content (useful, usable and likable)
The wall as the integrator of a category of content (useful, usable and likable)
The sharing and following features to distribute your content
Mobile / Online / Offline